 The system did sell out quickly upon release, however. Most shops were pre-order only, but the ones that did have same day units drew lines of up to 1,000. Stock depleted quickly, and in most cases if you hadn't lined up by 9:00, you were out of luck.
 Fresh games, DLC and other content are ready for you to download on Xbox. So let's see what's new this week on Xbox Live: Get ready for a blitz from Bejeweled, Dragon Age 2 Demo, Avatars and More.
 Electronic Arts' plans for its reboot of the Command & Conquer franchise. A newly formed studio called Victory Games, being headed up by former Might and Magic developer Jon Van Caneghem, will run EA's entire strategy games portfolio going forward. In an interview published on the website, Caneghem says "Our current focus is making a AAA Command & Conquer game, which I am very excited to be working on."
 Consumers using circumvention devices or running unauthorized or pirated software will have access to the PlayStation Network and access to Qriocity services through PlayStation 3 system terminated permanently. Users can continue to use the PS3 system offline or use services that do not use PlayStation Network.
 Due to the potential of a lockout season in 2011, the NFL has extended its contract with Electronic Arts through 2013, making Madden the only sports franchise with the NFL license for at least the next three years. EA CEO John Riccitiello acknowledged a recent report by the Sports Business Journal yesterday at the Goldman Sachs Technology and Internet Conference in San Francisco. He said the report is "largely true," saying EA did negotiate with the NFL to extend the current deal. The publisher will also pay less license royalty fees for next season in the event of a lockout.
 Sony has announced a new PlayStation 3 bundle that, because of its price, is worth a second look. The Killzone 3 PlayStation 3 Bundle will be released on the same day as the standalone game. The bundle includes a standard, slim PlayStation 3 unit packing a 160GB harddrive, as well as a copy of Killzone 3.
 Scheduled for this March, Defiant features three new maps set on and above the besieged planet Reach. The Defiant Map Pack represents the first DLC for Halo: Reach developed outside of Bungie Studios, with Austin-based developer Certain Affinity (composed of veterans of previous Halo titles as well as the downloadable XBLA game Age of Booty for Capcom and work on Call of Duty: World at War) pitching in on the new maps.
 The Sony Ericsson Xperia Play, codenamed Zeus, is an upcoming handheld gaming smartphone being developed by Sony Ericsson. Under the Xperia smartphone brand running Android 2.3 (Gingerbread), the device will be the first device to be part of the PlayStation Certified program which means that it is able to play PlayStation Suite games. The device was originally thought to carry the PlayStation branding, though this has been clarified to be a certification of being part of the PlayStation Certified program.
 Despite the less than kind reception for the last Transformers film, the most recent Transformers game, War for Cybertron, was pretty well liked around the office. With that in mind, I was excited to hear from Activision this week that Transformers: War for Cybertron developers High Moon will bring the official game for Transformers: Dark of the Moon to Xbox 360 and PS3 this summer.
 The system was revealed at Nintendo's conference at E3 2010 on June 15, 2010. The first game revealed was Kid Icarus: Uprising, with several other titles from third parties also announced, including Square Enix with Kingdom Hearts and Final Fantasy, Konami with Metal Gear Solid 3: Snake Eater 3D, Warner Bros. Interactive with a Batman title, Ubisoft with Assassin's Creed: Lost Legacy, Capcom with Resident Evil: Revelations and Super Street Fighter 4 3D Edition, and Activision with DJ Hero. Other Nintendo titles were later revealed after the conference, such as Mario Kart 3DS, Animal Crossing, and remakes of Star Fox 64 and The Legend of Zelda: Ocarina of Time in 3D. The 3DS design shown at E3 was almost final, but subject to minor changes.
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